Trend theme Functional & Free from products

Consumer interest in free from foods and especially those that are presented as “gluten-free” fits squarely with the growing trend of consumers looking for a lifestyle pattern and diet that “works for me.” Innova Market Insights reports steady growth for “free from” claims in new food & beverage launches, with 18 percent average annual growth in global launches presented as “superfoods” (CAGR, 2013-2017). In 2017, 14.5 percent of all new food & beverage launches tracked featured a gluten-free claim.