Continued interest in home cooking has been driven by cooking shows on TV and by blogging foodies. It is seen as fashionable, fun and social, as well as healthy and cost-effective. It has driven demand for a greater choice of fresh foods, ingredients for cooking from scratch and a wider use of recipe suggestions by manufacturers and retailers.
With the growing band of foodies, retailers are recognizing the opportunity and are organizing their product offering in the fresh aisles accordingly with more variety and quality. More premium, mix and match solutions (sauce, meat & veg) easily accessible from the perimeter of the supermarket will be sought after by foodies. Growth is anticipated regarding the variety of ethnic dishes available in meal kit formats, in order for foodies to replicate ethnic restaurant dishes at home.