Trend theme Halal food

Rising demand for convenience foods that meet halal standards in emerging Middle Eastern markets, coupled with a growing need for these products in the West has led to strong growth in halal certified foods. Halal claims were found on nearly 5 percent of all new food & beverage launches tracked in the past five years (2013-2017). In 2017, 4.6 percent of all new food & beverage launches tracked feature a halal claim.