Kosher foods that conform to Jewish dietary law are increasing in prevalence worldwide according to Innova Market Insights new product launch data. New products with a kosher claim increased by 24% from 2014 to 2015 and further increased by 6% from 2015 to 2016. This indicates that food manufacturers are recognizing the significant market potential that kosher certification can offer.
There is considerable variation among regions for the availability of kosher products. North America was responsible for a 63% share of all kosher product launches tracked in 2016, followed by Latin America (10%), West Europe (8%), Asia (7%) and the Middle East (6%). The leading global market sub-categories in 2016 for kosher claims were savory/salty snacks (4.2%) followed by bouillons/stocks/seasonings/herbs (4.1%) and baking ingredients and mixes (4.1%). The growth of new products with kosher claims should accelerate in regions in which there is most demand for kosher product convenience.