Trend theme Private Labels

Global economic recovery is well underway but the gains made by private labels throughout the downturn are only being further consolidated. While significant gains are being made in terms of the private-label share of tracked global product launch activity, private-label product launch penetration varies worldwide. In 2016, according to new product launch data tracked by Innova Market Insights on a regional basis, private-label penetration is highest in Europe at 26.1%, and lowest in Asia at 8.8%. Brand loyalty in emerging markets is proving to be a challenge for private-label development, so con- solidation in developed markets is vital in which innovation plays a pivotal role.

Private Labels

Private Labels

Get informed about the exhibitors of Private Labels, the special events and the supporting programme of Anuga 2017.

Download Brochure Private Labels (.pdf)