Trend theme Private Labels

While globally, significant gains are being made in terms of private label share, the market penetration of private labels varies considerably depending on the region. For example in 2014, according to new product launch data tracked by Innova Market Insights, private label penetration is high in West Europe at 25.4 %, and much lower in Asia at 8.4 %. Brand loyalty in emerging markets is proving to be a challenge for rivate label development, so consolidation in developed markets is vital, in which innovation plays a pivotal role.

Private Labels

Private Labels

Get informed in advance about the exhibitors of Private Labels, the special events and the supporting programme of Anuga 2015.

Download Brochure Private Labels (.pdf)