Trend theme Products with protected designation of origin

Growing consumer demand for traceability has led to the active marketing of products that take them “right back to the source.” This has led to strong promotion around the origin of the product: “from field to fork.” It presents new opportunities for foods that can be classified under Protected Designation of Origin (PDO) certification standards. Innova Market Insights reports a tremendous 53 percent growth in origin claims from 2016 to 2017, illustrating how topical this market dynamic is.