Trend theme Ready-to-eat products

Busy consumers are not willing to sacrifice on taste when looking for high convenience. High quality ready-to-eat products that can be enjoyed on the go remain a slow but steady developing market within the convenience food area. A “ready-to-eat” or “on-the-go” claim featured on 1.5 percent of new food & beverage launches tracked globally in 2017, which was up slightly from 1.3 percent in 2013.