Trend theme Superfoods

Superfoods are evolving in everyday products and people will start incorporating them into their everyday meals. Balancing considerations between health and pleasure as well as providing a wide range of product choices are strategies to satisfy diverse consumer preferences. Indulgent combinations and premium superfood products will grow further. Innova Market Insights reports 34 percent average annual growth in new global product launches tracked as “superfoods” (CAGR, 2013-2017).