The veganism way of living revolves around a plant-based diet avoiding all animal foods such as meat, dairy, eggs and honey, as well as products such as leather and any tested on animals. It has been receiving a lot of attention of late. Constant concern regarding sustainability and the global food chain has been the catalyst behind the surge in new product developments based on plants. This in turn has resulted in growth for products suitable for vegans and accordingly an increase in products being positioned on vegan platforms. Food manufacturers are indeed accommodating this lifestyle trend with many products promoting their plant content with claims such as “plant powered” or “plant-based” having front-of-pack prominence.