08.10.2017 | 11:00 a.m. - 12:00 a.m.
What importance do the German consumers attribute to the themes helath and fitness when doing their daily schopping for food and beverages? Which forms of diet have arisen over the past years, which of these will establish themselves long-term and how are they combinable with the modern and fast-moving everyday lives of the consumers? Which strategies can and must the food industry implement to accomodate these social trends? The new Consumers' Choice Study 2017 provides the answers to these questions. The Federation of the German Food and Drinks Industries (BVE) and the Association for Consumer Research (GfK) are exclusively presenting their joint study at Anuga.
Christoph Minhoff, Chief Executive Director, Federation of the German Food and Drinks Industries (BVE)
Dr. Robert Kecskes, Senior Insights Director Consumer Experiences, Association for Consumer Research (GfK)
Dietmar Eiden, Vice President Trade Fai r Management, Koelnmesse GmbH