Anuga is considered to be the largest leading trade fair of the food trade in the world, it lives from innovations, trends and inspiration. This is precisely where the Anuga Halal Market comes into play. Many producers aren't focusing on this target group yet, although the diversity of the halal products and their marketing gains in significance every year.
As a result of the ever-increasing demand for halal products in Europe and also for European products for export it is important that the trade visitors find these products at Anuga.
To this end, the Anuga Halal Market was designed together with FoodINT and DagangHalal in order to create maximum international brand presence and thus promote the worldwide exchange about high-quality halal products. The new halal seal "Good things allowed" will be presented at Anuga for the German trade.
The aim of the special show is to link manufacturers and the worldwide retail trade in a unique sales management system and provide all parties involved with access to a database containing all relevant information.