
Fresh and easy to go
Consumers are becoming increasingly mobile – and so too is their food. Ready or almost-ready meals and snacks are the new hot trend – fresh from the refrigerated section.
Consumers are becoming increasingly mobile – and so too is their food. Ready or almost-ready meals and snacks are the new hot trend – fresh from the refrigerated section.
For the first time, Anuga is presenting a start-up area with around 100 newcomers. A young, lively platform for innovative trends and companies from over 20 countries.
The new social media presence makes Anuga experienceable all year round. In the interview Lorenz Alexander Rau, Director of Anuga, explains why the trade fair decided to join the social web and what can be discovered there and at the trade fair itself: