Cologne: 07.–11.10.2023 #anuga

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE
Up-to-date

Anuga Blog

Frozen Food: Innovative, Fresh, and Sustainable for 100 Years

Frozen Food: Innovative, Fresh, and Sustainable for 100 Years

One hundred years ago, biologist Clarence Birdseye revolutionized the food industry. Inspired by an expedition to the Arctic, in 1923 he developed the first frozen food freezing process – one of the food industry's greatest inventions. Using the method of flash freezing, he laid the foundation for a booming, worldwide industry that continues to thrive.

Role of Flexitarianism

Role of Flexitarianism

Flexitarianism has been on the rise for some time. Consumers identifying as such significantly outnumber vegetarians in every major market except India, with vegans making up a much lower percentage everywhere. Globally, about a quarter of Innova survey respondents describe themselves as flexitarians, representing a substantial market for hybrid foods.

Creativity, Quick Quality and Convenience-Plus: The Future of Frozen

Creativity, Quick Quality and Convenience-Plus: The Future of Frozen

Convenience has always been a key driver of frozen foods. But with more than 95 percent of products launched in this category since 2018 carrying a convenience claim, on its own it is not enough to make a new offering stand out. Trends identified by Innova show that people still want the time-saving ease that makes the freezer aisle so popular, but with added benefits that tap into consumer creativity, the need for nutrients and a desire for indulgence.

Real-Life Concept

Real-Life Concept" by go2market - Interview with Thomas Perdolt

With its "Real-Life Concept", start-up go2market offers completely new possibilities in market research. Thomas Perdolt from go2market explains in an interview why consumers and manufacturers alike benefit from this and the data obtained have a promising informative value.

Developments in the dairy and non-dairy sectors

Developments in the dairy and non-dairy sectors

Opportunities exist for innovative launches in the European dairy and dairy alternative sectors. Tapping into localized trends and global concerns opens a world of possibilities in a stable market. Although NPD growth has been slightly below sales growth from 2018 to 2022, luxurious and indulgence flavors, health and wellness and positive sustainability messages are all contributing to launch activity.

Innovating with upcycling

Innovating with upcycling

Upcycling is now much more than “mend and make do”, or another green initiative. It has economic benefits for manufacturers who can extract maximum yields from raw materials. Innova Market Insights explains, how upcycling opens a door to innovation while offering economic benefits to consumers and brands alike.