Cologne: 09.–13.10.2021 #anuga

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World premiere of the Anuga Start-up Area

25 Aug 2019

The perfect stage for around 100 young food & beverage companies.

A special forum for start-ups from the food & beverage section: the Anuga Start-up Area

When it comes down to future-looking trends on the food market, Anuga in Cologne is the number one address.
For the first time, there is going to be a special forum for start-ups from the food & beverage section here this year – the Anuga Start-up Area. The industry's leading trade fair is thus doing justice to the rapid development of new, young companies on the food market.

Over 400 new food companies were founded in Germany alone last year.
(Source: German Association of Start-ups)

The Anuga Start-up Area will present around 100 start-ups from over 20 countries. Through the central location in six start-up areas in total, the newcomers can present themselves to the respective trade fair segment in a targeted manner, contest with the existing industry and offer their products to the international trade buyers.

The food start-ups are bringing a new breeze into the industry: They have highly-motivated teams, have an innovative approach and develop among other things future-looking trends that keep the industry moving - these currently include insect-based or hemp-based products for instance.

It is thus no surprise that these two themes also take up a lot of space in the Start-up Area of Anuga. There is even an own
Start-up Community at the Anuga Meat trade show (Hall 5.2) for the wide range of insect products: 7 companies from 5 countries will present their products there under the title "INSECTS - THE NEW PROTEIN". A further own community is also presenting itself in the section of the Anuga Organic trade show (Hall 5.1). Under the name "Berlin Organic Innovation",
7 organic-certified start-ups from the capital city will be introducing themselves.

The aim behind Anuga's Start-up Area is to give innovative newcomers a unique opportunity to present themselves to the international market. Pitches will take place on a daily basis on the respective start-up zones. In addition to this, the Anuga Start-up award ceremony organised by our partner, Lebensmittel Praxis, will be held on 6 October in the scope of the Anuga Horizon special event.

All events of the Anuga Start-up Area with their detailed data can be found via the event search on the website.