The Corona virus Pandemic has changed snack consumption occasions which have largely pivoted into home. In this environment experiential snacking is changing and becoming more important as people seek comfort. This presentation from Euromonitor International will be looking more closely on the three pillars ‘mouthfeel’, ‘appearance’ and ‘hometainment’. Before the webinar starts with market insight, Jan Philipp Hartmann, director of yummex Middle East will give you a short introduction about the no. 1 confectionery and snacks trade fair in the Middle East.