Cologne: 09.–13.10.2021 #anuga

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From Farm to Fork: Food Tech, Origins and Security | Event on the Anuga 2021
Euromonitor International GmbH

From Farm to Fork: Food Tech, Origins and Security

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Appointments
11.10.2021 | 10:30 a.m. - 11:00 a.m.
12.10.2021 | 3:45 p.m. - 4:15 p.m.
13.10.2021 | 10:30 a.m. - 11:00 a.m.
Anuga Trend Zone Stage

english
Euromonitor International GmbH
Zollhof 8
40221 Düsseldorf
Deutschland
+49 2118909440

The event

Food manufacturers face a future in which food origins and product sourcing will grow in importance for consumers. At the same time, technological shifts are creating new frontiers in traceability, digital storytelling and local sourcing. The intersection of these trends is creating a new era of opportunities across the “farm to fork” journey. This presentation will delve into the disruptive implications for food supply chains and consumers’ path to purchase and how brands are adapting with new methods of storytelling, pivoting to local sourcing and exploring new routes to market.