Our nutrition is in flux. Although current hypes and innovations and the accompanying future narratives and visions are often a feast for the media, they are rarely compatible with reality. This presentation describes the changing food culture and why the future lies neither in the romantic organic wonderland, nor in the efficient-scaled technology scenario. It portrays the blockbusters of change, the megatrends, and how they influence and drive current food trends. A future-optimistic look at tomorrow and why crises often represent an opportunity, especially in terms of nutrition.