Guided Tour - Clean Label

Anuga @Home gives you the opportunity to join the guided tours provided by NutriMarketing and to discover how leading companies are innovating to meet consumers expectations.

After a quick presentation of the topics, our expert will guide you through the food show to meet the most innovative exhibitors who will present their latest innovations.

The Clean Label challenge goes far beyond simply removing artificial additives from an ingredient list. It is now about authenticity, traceability, organic, sustainable development, animal welfare, less processed products, made in a traditional and sustainable way, with familiar ingredients, by real people with full transparency on the origin of the ingredients.