Cologne: 04.–08.10.2025 #anuga

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Category Management für maximale Wirkung beherrschen | Event on the Anuga 2023

Mastering Category Management for Maximum Impact

from Anuga Event
close open Dates and info
Food Trends, Organic on Stage
Anuga Event  
Messeplatz 1
50679 Köln

The event

Better results and increased shopper satisfaction are the goals of category management. By cooperating and applying the category management process manufacturers and retailers can successfully improve their results, drive category growth and implement shopper-oriented strategies.

What is Category Management?

Who is your shopper?

How to reach your shopper?

How to drive sustainable category growth with category management?


Shopper Experience Manager