Cologne: 07.–11.10.2023 #anuga

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VR INSIGHT / Bonsai Research: New Retail - Wie immersive Technologien den Einzelhandel von heute und morgen prägen | Event on the Anuga 2023

VR INSIGHT / Bonsai Research: New Retail - How immersive technologies shape the retail of today and tomorrow

from Anuga Event
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Food Trends, Organic on Stage
Anuga Event  
Messeplatz 1
50679 Köln

The event

The retail industry is in the midst of a transformation that transcends the conventional shopping experience. "New Retail: How Immersive Tech is Shaping the Retail Landscape of Today and Tomorrow" aims to unveil the disruptive role of immersive technologies—such as Virtual Reality (VR), Augmented Reality (AR), and XR in reshaping how consumers shop and interact with brands. Why should you care? Gone are the days when retail simply meant walking into a brick-and-mortar store to make a purchase. Today, immersive tech offers customers a personalized shopping experience, whether in-store, online, or through a hybrid model. With giants like Amazon and Alibaba investing heavily in these technologies, understanding this transformation is crucial for retailers aiming to remain competitive. Key Takeaways: - Insight into the current state and future trends of immersive technologies in retail. - Strategies for successfully implementing these technologies in online and offline retail settings. - Case studies of businesses effectively utilizing immersive tech to improve customer experience and increase sales. This talk is ideal for retail industry professionals, tech enthusiasts, entrepreneurs, and anyone interested in the revolutionary changes in how we shop. Equip yourself with the knowledge to navigate this new landscape and leverage technology to create memorable, efficient, and lucrative retail experiences.