Organic retail has undergone a transformation in recent years that has left various market participants in a state of uncertainty. Driven by ecological values and the deep belief in a sustainable future, we adress the question what it takes today to successfully place a product in organic retail. How can sales evolve in 2023? How can I establish my brand, which is already successful in my home country, in other Western European countries? How can I elevate my sales organization to be more flexible and future-oriented? How can I launch my product in organic retail? Join us in this exciting talk where we discuss potentials in the organic retail.