Shareability - Entering the Next Level of Food Innovation Management

Inflation and increased energy and living costs continue to put massive pressure on prices and margins for food and beverage producers. Their reaction is to buy cheaper raw materials, simplify recipes, reduce packaging sizes and focus on top sellers. But how do established players and start-ups succeed in agile innovation management in this situation? How do they create relevant product innovation that sharpens their brand profile in the price war?

Philipp Stradtmann, Managing Partner of Good Food Creators and Co-Founder of the full-service food accelerator Food Harbour Hamburg, uses concrete practical examples to show new ways of agile, efficient innovation management that succeed in striking a balance between innovation and efficiency.