Cachuu! is a young start-up from Bochum, Germany, launched in April 23 and already listed in over 70 stores. Cachuu! is the producer of the first organic-vegan cashew pesto to be mixed with 50% fair trade cashews and in sustainable, stylish design ceramic pots. How the idea came about and why Cachuu! Cashew Pesto is a product with attitude explains founder Marion Graf in this short presentation.