The frozen food departments have become true "turnover heroes" in the Corona year. The category was able to display its full potential and win over many new fans. Let oneself be inspired in the shop, buy diversified, high-quality, fresh and rich in vitamin foodstuffs, cook and eat at home – the consumer has changed his shopping habits during the pandemic. And these changes are still in full swing. Dr. Tobias Wachinger, Senior Partner at McKinsey will demonstrate in an impulse lecture which consumer trends are sustainably influencing the trade and how sales staff can best accommodate the new wishes. The nominees in the Frozen Food Star 2021 competition will be the highlight of the evening, because they show how a successful frozen food department can be optimally designed to satisfy the customers' requirements. We are awaiting numerous guests from the trade and industry at the TIEFKÜHL STAR Night 2021 – as well as the new stars of the German frozen food scene, whose concepts we will present live.