Zina is the CEO of e-Fresh.gr, a technology driven on line supermarket. She looks after daily operations for all departments of the company and sets up the future strategic objectives. E-fresh.gr is a fast growing on line retailer with double growth every year. It is known for utilizing technological innovations such as artificial intelligence and warehouse automations to offer a comprehensive service to the Greek consumer. Since e-fresh.gr started trading in the end of 2016, it has successfully delivered more than 300,000 on line grocery orders to thousands of Greek households. e-Fresh.gr is a vertically integrated organization with in house facilities of warehouse management and end mile logistics. By doing a good job, the company aims to raise awareness on how e-commerce can help us “declutter” our days and spend our free time on what is important to us. Prior to her current role, Zina was a strategy consultant specializing in big data and working equally with the technical, analytical and strategic aspects of customer insight and data intelligence areas. She holds an Msc in operational research and management science from Warwick Business School and a bachelor degree in marketing and OR from Athens university of Economics and Business. She is passionate about entrepreneurship, e-commerce and the Greek potential.