Vipul is the Co-Founder and CMO of BigBasket and oversees the marketing and finance functions of the firm. Bigbasket is India’s largest online grocery retailer and one of the top5 grocery retailers in the country. As a seasoned senior executive with considerable experience in the IT, retail, e-commerce and internet space, he has successfully built strong teams that deliver results, and strategic operations whose efforts span distribution channels, marketing and product management, and merchandising. Prior to BigBasket Vipul was Investment Director at Peepul Capital AdvisorsPresident of Trinethra Super Retail, Co-Founder and Vice President at Fabmall and Business Development Manager at Wipro. Vipul received a postgraduate degree in Management and Marketing from Indian Institute of Management, Bangalore.