The Anuga Trend Zone, located on the Boulevard of Inspiration in front of hall 8, will feature in-depth analysis on the issues driving the food and beverage landscape. Key presentations will be supported with new product development examples addressing the top 10 new consumer trends driving the industry today.
The special event will include a series of essential presentations on the consumer trends taking product development forward, with insights on packaging, technology and nutrition. The presentations will be illustrated with more than 200 innovative products from around the globe, including dozens of novel packaging ideas.
Directly next to the Anuga Trend Zone Stage, the Innova Market Inisghts team of experts will guide visitors daily through the displays of the special area and be available to answer questions about the various trends and developments. In addition, there will be a daily lecture series on current consumer trends by the market research companies Euromonitor International and Innova Market Insights. The exact times and titles can be found here.