Traditional meal times and occasions are becoming less prevalent as people seek quick, convenient, yet healthy solutions for busy lifestyles. As a result we are seeing snacks that are not only healthier but that are also more wholesome, satisfying, sustaining and nutritious. This is creating opportunities for snacks to increasingly fulfill the role of mini meals and play a more meaningful role in contributing to nutritional needs throughout the day.
Innova Market Insights research reveals how the nutritional content of convenient food is changing in terms of protein content, fiber, vitamins and minerals. In 2018, one in four products with ready-to-eat and on-the-go were gluten-free, which has an annual average growth of 37.2% (CAGR, 2014-2018). Other important claims are high/source of protein. High/source of fiber, organic and natural.
Consumers will be looking for healthy snacks that they can eat on-the-go, in handy packaging formats and that deliver on taste. Taste sensations and authentic flavors are a top priority in snacking, as the demand for global flavors accelerates.
Top market categories of food & beverages launches with ready-to-eat* claims (Global, 2018):
Market category Penetration (%)
(Source: Innova Market Insights)