11 food trends at Anuga 2019

Last year, already 23% of all new food products showed a “free from” note and next year, even more food producers will follow this food trend.

Halal-certified foods are also part of the food trend. Their demand is rising in Eastern and Western Europe. The growing halal product range comprises among others halal convenience products and halal cold meats.

Only in North America, 65% of all food product launches were kosher in 2018 and the demand for kosher products is still rising.

Products with a “Non-GMO” claim also follow the healthy food trend. A very high proportion of Non-GMO products can be found in the baby and infant food segment.

Organic products are still a strong food trend. The market for organic products is growing fast especially in Europe.

Consumers become more and more aware of the importance of the origin of food. They want to know as much as possible about the single steps of food production. The more transparent the process, the more trustworthy it becomes.

Ready-to-eat products are another lasting food trend. Healthy and nutritious variants become a more and more popular snack in many people’s everyday life.

The superfood trend still remains. High-quality products promise health benefits and are therefore particularly popular with health-conscious consumers.

Fairly traded products are still a niche market. However, they show a constant annual growth. Confectionery and hot beverages are two of the main categories of this food trend.

The market for vegan products is still growing. Some of the main categories are cereal and energy bars, meat substitute products as well plant-based milk alternatives.

Vegetarian products are still a food trend. Many products that are naturally free of meat are labelled as vegetarian. But Vegetarians are not the only target group: More and more people consume vegetarian products occasionally.