Cologne: 07.–11.10.2023 #anuga

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Start-ups at Anuga @home

Be there!

Following the successful premiere of the Start-up Area at Anuga 2019, we are again offering innovative and young companies a special stage this year - at Anuga @home!

You are a young and innovative company offering products or solutions for the Food & Beverages sector. You employ less than 50 people in your start-up. Your product launch is not older than four years* and you can still present a market-ready product. Then the Anuga @home Start-up Package is just right for you.

With the attractive Start-up Package at Anuga @home, you can present products and innovations in your own showroom, network directly with international experts and present your own content on the special Start-up Stage. Benefit from the great attention of the Start-up Package and use all the functions of Anuga @home for your company!


Use the combination of digital platform and presentations on the Start-up Stage and turn Anuga @home into your own digital marketplace!


Expand your network and secure direct access to global decision-makers from the food retail and catering industries - with us you will grow!


Use the state-of-the-art digital networking features of Anuga @home and connect with decision-makers from the food industry, retail and out-of-home market around the globe!

The Anuga @home Start-up Package includes the following services:

1 | Participation fee including basic marketing package:

  • Entry in the alphabetical list of exhibitors
  • Entry in the digital product group directory (unlimited in the online exhibitor search, in the app & Anuga @home)
  • Participation in networking incl. tool for arranging appointments
  • Integrated lead tracking
  • All functionalities of the platform can be used

2 | Upgrade Package Plus:

  • Company portrait Basic: Title + max. 100 characters text in German/English
  • Header graphic
  • Logo image in the alphabetical list of exhibitors (all trade fair media)
  • 1 product entry Basic (product photo and product title)

3 | 5 min slot on the Start-up Stage

The Start-up Package costs 1,990 €.

You can find the application form here (.pdf)

Booklet with all information (.pdf)

* Due to the Corona pandemic, we have extended this period from two to four years.



For further information, please contact the sales contact in your country.

Registration Start-up's

The registration form for start-up's can be found here:

Registration (.pdf)