Cologne: 09.–13.10.2021 #anuga

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E-Grocery Congress @ Anuga 2019

The online trade with food is not only a booming market, in combination with a customer-oriented bricks and mortar trade it also offers numerous new opportunities as well as challenges. Under the motto Driving Online Grocery Forward: Strategies, Trends & Game Changers, the "E-Grocery Congress @ Anuga 2019" is presenting the future-oriented trends and global visions in this environment for the second time in succession. The congress offers decision-makers from the trade and industry the opportunity to get to know the various forms and goals of digital strategies and check to see if they are implementable within one's own company. Best practice examples and current trends will be graphically illustrated. At the same time, the congress offers the opportunity for strategic networking with international industry experts. The congress is being staged on Tuesday, 8 October 2019, from 10:00 a.m. onwards in the Congress Centre North at Koelnmesse.

An overview of the main themes:

Grocery 2.0 – Imperatives and Keys to Success
Bridging the grocery shopping convenience gap by understanding the customer journey and leveraging technology

Personalised Marketing for the Consumer 3.0
Who’s the modern grocery shopper and how to deliver NextGen customer engagement that generates satisfaction and loyalty.

Health factor for market penetration
Understanding consumer behaviours regarding healthy eating to evaluate, source and position your offerings on digital shelves and in-store.

Performance through Logistics and Delivery
Outsourcing vs. in-house logistics; delivery vs. pick-up: Novel ways and tactics to win the fulfillment capabilities and conquer the last mile

Smart Category Management
How smarter assortment strategies by channel help optimise the customer journey and increase overall performance.

Disruption of the Food Supply Chain
Global perspectives and future outlook for the ever-growing e-grocery business and its impact on the overall food industry and retail landscape

The speakers include among others Nader Amiri, founder and CEO of el Grocer; Penny Cox, SVP of Regional Supermarket Lazada/Alibaba group; Siddharth Nambiar, Director Prime Now Amazon; Parekh Vipul, co-founder of the largest Indian online food company BigBasket; Zina Mavroeidi, Managing Director as well as David Ochmann, Chief Commercial Officer at the leading industry player, LeShop, which belongs to Migros. The host is the broadcast journalist, TV & live events host and producer from the USA, Louise Houghton.

The congress targets decision-makers from the international food trade and industry, platform providers, start-ups and interest groups from the food industry and logistics. Experts from the sectors digital strategy, E-Commerce, omni-channel management, online marketing, purchasing and logistics are invited to attend. Participating in the congress is subject to a fee.

The complete programme and registration:

100 years of Anuga

In 2019, Anuga is celebrating its 100th anniversary - a remarkable sign of its long-term support of the industry. The first Anuga took place in Stuttgart in 1919 with the participation of around 200 German firms. Based on the concept of an annual touring exhibition, further events of the General Food and Luxury Exhibition were staged, among others in Munich in 1920, in Berlin in 1922 and in Cologne in 1924. With around 360 exhibitors and 40,000 visitors, the first Anuga in Cologne was the best event since its inception, which is why the organisers opted for Cologne as the permanent location. In 1951, for the first time over 1,200 exhibitors from 34 countries took part, whereby Anuga ultimately established itself as the central international business platform for the food industry in Cologne scheduled every two years. Over the course of time, due to the staging of leading trade fairs such as ISM and Anuga FoodTec, the trade fair advanced from being a food and processing platform into becoming a trade fair purely for food and beverages. In 2003, the Anuga "10 trade shows under one roof" concept was implemented. Today, with 7,405 exhibitors and around 165,000 trade visitors from the trade and out-of-home market, Anuga has developed into the leading global trade fair for food and beverages.

To the details:

Koelnmesse - Global Competence in Food and FoodTec:
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.

Further Information is available at:

The next events:
Annapoorna - ANUFOOD India - India's international Food & Beverage Exhibition, Mumbai 29.08. - 31.08.2019
ANUTEC - International FoodTec India - , New Delhi 13.09. - 15.09.2019
Anuga - The leading trade fair for the global food industry, Cologne 05.10. - 09.10.2019

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Your contact: 
Peggy Krause
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Tel.: +49 221 821 2076
Fax: +49 221 821 3544

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Peggy Krause


Peggy Krause
Communications Manager
Tel. +49 221 821-2076
Fax +49 221 821-3544
Write an e-mail