Cologne: 09.–13.10.2021


11 Themes set the trend at Anuga 2019

What is coming, what is staying and what is new? The entire diversity of the world of food and beverages will be on display again from 5 to 9 October 2019 in Cologne. Whether vegetarian and vegan, gluten and lactose-free, superfoods or ready-to-go products - there is something for all needs. Around 7,400 exhibitors from 100 countries are using the world's most important industry meeting for the food and beverage industry to present their latest trends and innovations. The trend themes reflect the current developments within the industry. Beyond this, Anuga places a consistent focus on the industry trends of the future.

In addition to diversity and internationality, the "10 trade shows under one roof" trade fair concept, offers top buyers from all over the world also a close interlinking with the respective trend themes. The clear structure divided up into industry-specific segments ensures a good orientation. Each of the individual trade shows is unique in itself and in some cases also the leaders of their segment. The following trends will play a key role at Anuga 2019 (Source: Innova Market Insights).

Functional and free from products
"Free-from" is becoming an increasingly more popular category. In 2018, 23% of all new foods carried a "free-from" notice. Gluten-free products stand out within this group. In 2018, 58% of all free-from products were gluten-free products, whereby vegan products with an average annual increase of 30% since 2014 (annual overall growth 2014-2018) recorded excellent growth. In term of regions, Europe ranks first in terms of introducing new free-from products, whereas in North America compared to Europe just under half as many new products of this category are introduced.

Halal Food
Halal-certified food that corresponds to the Islamic dietary rules, is gaining significance. The increasing demand for halal ready-made products in the Near East, combined with the growing demand in the West, is leading to a strong growth in the segment of halal-certified food. The introduction of new halal products lies at a stable average annual growth of 10.7% worldwide. In 2018, 67% of all market introductions of halal products were recorded in Asia, where the majority of the worldwide Muslim population lives. Africa and the Near East are also important markets for halal products.

Kosher Products
The demand for kosher products is increasingly strongly. The distribution of these foodstuffs, which correspond with the Jewish dietary rules, is increasing according to data provided by Innova Market Insights on product introductions. In 2018, 33% of the kosher products were also gluten-free, 25% were free of genetic modifications and 22% carried a "without additives and preservatives" notice. Most kosher notices are found on the main categories bakery products, sauces and spices as well as snacks.

Non-GMO Products
In 2018, over 5% of the newly introduced products worldwide carried a "non-GMO" notice, which corresponds to an average annual growth of 14% since 2014. Over the past years, North America has taken over from Europe as the leading market region for "non-GMO" notices. Growth has also been recorded in Latin America. Most of the newly introduced non-GMO products fall under the categories bakery products, dairy products and snacks, whereby the overall penetration of such notices is the highest in the sections cereals and baby and toddler food.

Organic Products
The percentage of new products that fall under the organic segment grew from 8.8% of the new introductions in 2014 up to 10.5% in 2018. In Europe with an average annual growth of 15.5% the share of organic seals among the newly introduced European foodstuffs is even more significant (annual overall growth 2014-2018). In 2018, 58% of all new introductions with an organic seal occurred in Europe, 22% were introduced in North America. The fastest growing category is "Snacks" with an average annual growth of 18.6% (annual overall growth 2014-2018). At Anuga Organic and the Anuga Organic Market the trade visitors will find a wide range of organic products from Germany and abroad with a clear focus on export.

Products with protected designation of origin
The interest in and awareness about the origin of their foodstuffs is being expressed by the fact that the consumers want to know how their food is produced, where exactly it comes from and which quality the ingredients have. Locally and regionally produced foods appear to be more trustworthy to the consumers. Furthermore, certificates of origin like the pdo (protected designation of origin) or pgi (protected geographical indication) enhance the image of traditionally manufactured products and underline their origin and quality. Indeed, 10% of the consumers want their fruit and vegetables, meat, fish and eggs to be of local origin or locally produced (Innova Market Insights, consumer survey 2018).

Ready-to-eat Products
Traditional meal times and situations are becoming less and less common and the consumers are looking for fast, convenient and yet nevertheless healthy solutions that suit their busy lifestyles better. Consumers are increasingly looking for healthy, tasty to-go snacks in practical packing. For snacks the priority lies on the sense of taste and authentic aromas, whilst the demand for global aromas is increasing fast. In 2018, one of four ready-made meals and to-go products were gluten-free, which corresponds to an average annual growth of 37.2% (annual overall growth 2014-2018). Further important notices are high protein content/source of protein. High fibre content/source of fibre, ecological and natural.

Foodstuffs that are of especially favourable nutritional value can be classified as superfoods. These are nutritious foodstuffs that have a special added value for the health and well-being. The number of newly introduced foodstuffs that are marketed as superfoods, has recorded an average annual growth of 12% (annual overall growth 2014-2018). The overall penetration of this category lies in the section grains and primeval grains and the fastest growing superfoods are pumpkin seeds (+34%), sunflower seeds (+21%), quinoa (+14%), and linseed (+14%) (annual overall growth 2014-2018).

Products based on fair trade
Fairtrade focuses on the international development, social equity and fair economic profits. Although it is still a niche market, less than 1% of all newly introduced foodstuffs displayed a "Fairtrade" notice, these recorded a stable average annual growth of 6% (annual overall growth 2014-2018). Sweets and hot drinks are the two main categories for the Fairtrade certification.

For further details:

100 years of Anuga

In 2019, Anuga is celebrating its 100th anniversary - a remarkable sign of its long-term support of the industry. The first Anuga took place in Stuttgart in 1919 with the participation of around 200 German firms. Based on the concept of an annual touring exhibition, further events of the General Food and Luxury Exhibition were staged, among others in Munich in 1920, in Berlin in 1922 and in Cologne in 1924. With around 360 exhibitors and 40,000 visitors, the first Anuga in Cologne was the best event since its inception, which is why the organisers opted for Cologne as the permanent location. In 1951, for the first time over 1,200 exhibitors from 34 countries took part, whereby Anuga ultimately established itself as the central international business platform for the food industry in Cologne scheduled every two years. Over the course of time, due to the staging of leading trade fairs such as ISM and Anuga FoodTec, the trade fair advanced from being a food and processing platform into becoming a trade fair purely for food and beverages. In 2003, the Anuga "10 trade shows under one roof" concept was implemented. Today, with 7,405 exhibitors and around 165,000 trade visitors from the trade and out-of-home market, Anuga has developed into the leading global trade fair for food and beverages.

Further Details:

Koelnmesse - Global Competence in Food and FoodTec:
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.

Further Information is available at:

The next events:
Annapoorna - ANUFOOD India - India’s international Food & Beverage Exhibition, Mumbai 29.08. - 31.08.2019
ANUTEC - International FoodTec India - , New Delhi 13.09. - 15.09.2019
Anuga - The leading trade fair for the global food industry, Cologne 05.10. - 09.10.2019

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Peggy Krause


Peggy Krause
Communications Manager
Tel. +49 221 821-2076
Fax +49 221 821-3544
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