Cologne: 09.–13.10.2027 #weareAnuga

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PRIME LABELS by Biscuit International Export

Biscuit International Launches PRIME LABELS: 25 Ready-to-Order Cookie Brands for Fast, Flexible Export

Biscuit International announced the launch of PRIME LABELS, a curated portfolio of 25 ready-to-order, market-ready cookie labels designed to accelerate international growth for distributors, importers, and retailers. PRIME LABELS brings together some of Europe’s best-loved cookies—including POULT, MAX & ALEX, and BRINKY—alongside sharp-value Best Buy options under the BRINK label, all available from stock for immediate pickup in Roosendaal, The Netherlands.

Built for speed and flexibility, PRIME LABELS offers:

25 market-tested labels across top-selling cookie formats and flavors
From-stock availability with one-week lead time (while supplies last)
LOW MOQ: just 2 pallets per order
Full mix-and-match capability—combine labels freely within a container
Local pickup in Roosendaal (NL) to streamline logistics and reduce lead times
“PRIME LABELS is our answer to a market that needs quality, speed, and flexibility—without the complexity,” said Sam Zegelaar, Export Manager, Biscuit International. “With a low minimum of two pallets and a one-week lead time from stock, customers can react to demand quickly, optimize container loads with mixed labels, and bring proven favorites and value winners to shelves fast.”

A Portfolio That Sells Itself
PRIME LABELS spans consumer-trusted brands such as POULT, MAX & ALEX, and BRINKY, complemented by BRINK Best Buy products that deliver compelling value without compromising taste. Each label is ready to launch—with compliant packaging, clear positioning, and formats suited to mainstream retail, discount, convenience, and e-commerce channels.

Operational Simplicity, Commercial Agility

Rapid restocking: one-week lead time from stock (subject to availability)
Inventory efficiency: start small, scale fast with LOW MOQ
Assortment flexibility: mix any PRIME LABELS per container to fit local tastes and price points
Reduced risk: proven, shelf-ready labels minimize time-to-market and development costs
“Whether you’re building a national assortment or targeting a seasonal window, PRIME LABELS makes it simple: choose your mix, pick up in Roosendaal, and be on shelf in days,”

Availability
PRIME LABELS orders are available immediately from stock with pickup in Roosendaal, The Netherlands. Lead time is one week, while supplies last.


About Biscuit International

Biscuit International is a leading European biscuit producer and exporter, offering a broad portfolio of beloved cookie brands and private label solutions. The company combines product expertise, reliable supply, and commercial agility to help partners win in markets worldwide.


Media & Trade Inquiries

Biscuit International – PRIME LABELS
Email: Primelabels-export@biscuitinternational.com
Phone: +31 (0) 621301763

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