Samanco, launched in 1991, is a frozen dessert sandwich that has become one of Binggrae’s long-standing bestsellers. Inspired by bung-eo-ppang, a popular Korean winter snack shaped like a fish, Samanco features a crispy wafer shell filled with vanilla ice cream and sweet red bean syrup. The name “Samanco” is derived from a Korean phrase meaning “cheap and plentiful,” reflecting its value and appeal.
Currently, Samanco holds the top market share in Korea’s ice cream sandwich category. From its debut, the product drew attention for its creative and distinctive design. It remains especially popular during the winter season, as indoor heating has become common and ice cream is now enjoyed as a year-round dessert. With its red bean filling and nostalgic pastry-like structure, Samanco has continued to win the hearts of Korean consumers for over 30 years.
Samanco’s popularity is also growing overseas. In Southeast Asian markets such as Vietnam and the Philippines, the product has gained attention for its unique fish-shaped design, which stands out in regions where such shapes are uncommon in frozen desserts. This has driven a steady increase in international sales.
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