Fribourg, 5 June 2025 – Swiss cheese producer Walo von Mühlenen AG, based in Fribourg, is proud to announce its role as an official partner of the World Cheese Awards 2025, to be held on 13 November 2025 in Bern, Switzerland. As part of this prestigious partnership, the company will have the honour of presenting the award for the Best Italian Cheese – a clear sign of international recognition and a symbol of Walo von Mühlenen’s role as a connector between tradition, innovation, and the global cheese community.
The World Cheese Awards are the most important international competition for artisan cheese. Over 4,000 cheeses from more than 40 countries are judged each year by a jury of over 250 industry experts. The involvement of Walo von Mühlenen AG – known for its brands Affineur Walo, Antoine – the Cheese Artist, and Cheespro Walo – underlines the company’s strong reputation and influence across both gourmet and industrial markets.
“Presenting the award for the best Italian cheese is a great honour,” says Walo von Mühlenen, founder and CEO. “Italy is a key market for us – both for our industrial cheeses such as Cagliata Walo and Gran Pasta, and for our premium affinage lines. This award reflects mutual respect between two cheese cultures with deep roots and global ambition.”
Weekly Market Newsletter – Data, Insight and Forward Thinking
Beyond production and export, Walo von Mühlenen AG is also widely respected for its weekly dairy market newsletter, published every Friday. The newsletter offers concise, independent analysis of key market trends in Switzerland and across Europe – including price movements for cream, milk, milk protein products, and cheese; supply data; and international trade dynamics.
What sets this newsletter apart is its courage to forecast. While many market reports remain vague, Walo von Mühlenen’s newsletter dares to take a position – based on facts, industry signals, and years of market experience.
“Markets need orientation. Of course, forecasts can be wrong – but staying silent is not an option,” says von Mühlenen. “We stand for transparency, knowledge, and responsibility – not for wishful thinking.”
Regular topics include:
Spot market trends for cream, skimmed milk concentrate, and whey
Cheese price developments (Mozzarella, Gouda, Emmental, hard cheeses)
Production volumes in Switzerland, Germany, France and Italy
Global trade dynamics and auction results (e.g. GDT)
The newsletter is widely read by producers, processors, buyers and retailers across Switzerland, Germany, the UK, and Italy.
A Brand Portfolio with Origin, Technology and Storytelling
Walo von Mühlenen AG combines four distinct brands, each with its own identity and target market:
Blumenwiesenkäse mit Rohmilch (Flower Meadow Cheese with raw milk) – a company-defined raw milk quality standard based on natural grazing and traditional milk handling. The foundation of all premium products.
Affineur Walo – award-winning raw milk cheeses refined with patience, craftsmanship and natural rinds.
Antoine – the Cheese Artist – a historically inspired line based on the story of Switzerland’s first recorded cheesemaker in the 17th century.
Cheespro Walo – functional cheeses for industrial applications (e.g. Cagliata for mozzarella, Gran Pasta for grating, Hi-Lo Walo for processed cheese).
The company combines deep product expertise with market-oriented thinking: custom fermentation cultures, technical application support, and customer-focused innovation make it a unique partner in both food service and food industry.
With export partners in over ten countries – including Italy, Germany, France, the UK, the US, Hong Kong and Japan – the company is internationally positioned and growing steadily.
Invitation to the World Cheese Awards 2025
The World Cheese Awards ceremony will take place on the afternoon of 13 November 2025 at the BERNEXPO in Bern. More than 250 international judges will assess the cheeses live on site and select the overall world champion.
Walo von Mühlenen will personally present the award for Best Italian Cheese, underlining Switzerland’s relevance in the global cheese dialogue.
Press Contact:
Walo von Mühlenen AG
Walo von Mühlenen, CEO
Email: info@affineurwalo.ch
Web: www.affineurwalo.ch
To the press compartment of Walo von Mühlenen AG
