Kızılay İçecek, a renowned Turkish beverage brand, is expanding its legacy that began with mineral water by launching a new product family. This includes Kızılay Lemonade, Kızılay Turnip Juice, and Kızılay Iced Tea, all crafted under the motto “For Benevelance” aiming to promote a healthy lifestyle among consumers.[RC1]
Today's consumers seeking a healthy lifestyle expect their beverages to not only be natural but also functional and beneficial. Postbiotics have emerged as a key ingredient in this context.
The new Kızılay beverages—Turnip Juice, Lemonade, and Iced Tea—reflect Kızılay İçecek’s health-centric vision. They support the immune system and digestive health with their postbiotic content. Postbiotics are beneficial substances generated by probiotics within the body, helping to inhibit harmful bacteria and maintain intestinal balance. Additionally, these products are produced using aseptic technology without preservatives, offering a safe and healthy alternative.
Producing with Health, Sharing with Kindness
Kızılay İçecek not only provides delicious and healthy beverages, but also prioritizes social responsibility. Profits from Kızılay Table Beverages are donated to soup kitchens through the Turkish Red Crescent, ensuring that those in need receive hot meals. This initiative embodies our commitment to quality and kindness with every sip.
Health Awareness İs On The Rise, Driving Consumer İnterest İn Functional Beverages
Products with low or no sugar, immune-boosting formulas, and digestive aids are increasingly preferred by today's health-conscious consumers.
Kızılay İçecek embraces this trend by modernizing traditional flavors with innovative production technologies. Our beverages, free of preservatives and sweetened with natural beet sugar, provide a strong alternative for consumers committed to a healthy lifestyle. This new product family, characterized by its natural formula, functional benefits, and reliable production practices, appeals to both flavor enthusiasts and health-focused individuals.
To the press compartment of Kizilay Icecek San. ve Tic. A.S.
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