KIZILAY İÇECEK STRENGTHENS ITS GROWTH STRATEGIES WITH THE COMMISSIONING OF THE ADANA FACTORY
As Kızılay İçecek, we are proud to have reached an annual production capacity of 2 billion bottles with our mineral water factories in Afyonkarahisar and Erzincan.
As a subsidiary of the Kızılay Investment Group, we channel all of our profits through the Türk Kızılay (Turkish Red Crescent) to support sustainable humanitarian aid and goodwill efforts. Health, quality, innovation, and of course, goodness, are at the core of everything we do. As Kızılay İçecek, we transfer all of our surplus to the Türk Kızılay's (Turkish Red Crescent) network of soup kitchens across the country, contributing to the preparation of millions of meals, just like the other valuable donors of Türk Kızılay. In our product development processes, we aim to offer delicious, innovative, natural, and healthy beverages of the highest quality standards while prioritizing public health and environmental sustainability.
"FOUR CONTINENTS, 15 COUNTRIES, CONTINUING OUR OPERATIONS"
While bringing our products to consumers in 15 countries across four continents, in the last five years, our export success has helped us rise among 500 companies to become one of the top 10 exporters in our sector. The category, which shrank by 10% in 2019, started growing steadily from 2020, when we intensified communications with our Kızılay Mineral Waters brand, and has continued to grow by an average of 10% each year. As the most established mineral water brand in Turkey, Kızılay Beverage will continue to grow the beverage sector by combining our experience, new investments, and advanced technology.
"STARTING PRODUCTION OF TURNIP JUICE, LEMONADE, AND ICED TEA IN OUR NEW 40,000 SQUARE-METER FACTORY"
As Kızılay İçecek, we are going beyond being just a mineral water producer and are evolving into a large beverage brand with our expanding product range. With our new factory, which we opened in Adana in 2024 with aseptic filling lines, we are raising hygiene standards and food safety to the highest levels.
Located in the Adana Organized Industrial Zone on a 40,000 m² area, our new factory will have a production capacity of 200 million liters per year. Additionally, in our factory, which has 17,500 m² of closed space, we will not only produce lemonade, turnip juice, and iced tea, but also offer a wide product range in the future, including sports drinks, flavored milk, smoothies, enteral nutrition products, and iced coffee, addressing diverse consumer needs in the market.
Kızılay emphasizes once again that both the beverages we produce at our existing factories and the products from the new Adana plant will contribute to humanitarian efforts, particularly to the financing of the soup kitchens operated by Kızılay.
KIZILAY İÇECEK STRENGTHENS ITS GROWTH STRATEGIES WITH THE COMMISSIONING OF THE ADANA FACTORY
Production Power Takes Off
Metin Kul, CEO of Kızılay İçecek:
The profits we earn from the new productions in Adana will be entirely used to support the humanitarian efforts carried out by the Red Crescent, specifically for the financing of the Red Crescent’s soup kitchens. For this reason, we define ourselves as a team working to increase the impact of the humanitarian efforts carried out by Kızılay.
"WITH OUR EXPANDING PORTFOLIO, WE AIM TO BECOME A MAJOR BEVERAGE BRAND"
Market research shows that Kızılay Beverages has established a strong and reliable presence in the hearts of consumers as an experienced and trustworthy brand, and that consumers are highly inclined to purchase Kızılay-branded products. Our recent investments and strategic steps have enabled Kızılay Beverages to grow both in traditional categories and new ones.
The strong bond we’ve built between Kızılay and health also places a great responsibility on us in the eyes of our consumers. Specifically, with the enteral nutrition products we will produce at our new factory in Adana, we aim to support citizens who face nutritional difficulties due to certain diseases in our country. We place great importance on our Adana factory for this reason. As Kızılay, we are well aware of the difficulties faced by patients, especially cancer patients, who rely on enteral nutrition products, most of which are imported.
To the press compartment of Kizilay Icecek San. ve Tic. A.S.
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