Schwabach, January 2025: New year, new crispiness: it's getting crunchy, thin and really tasty now! As a pioneer of wholesome crunchy snacks, Dr. Karg's is well known to celebrate the natural and delicious snacking experience with many innovative creations. New to the crispy snack range, Dr. Karg's Thins live up to their name and meet consumers' desire for crispy, tender snacks with added value. The light, high in fibre Thins, which are refined with wheat-sourdough, are rolled out extra-thin and baked in the oven, which creates its unique, crispy texture.
Two exciting flavours are waiting to be crunched on their own or to be enjoyed as a high-fibre add-on to soups, salads or bowls. For the large pumpkin seed fan community, the slightly nutty Dr. Karg's Thins Pumpkin Seed are sprinkled with crunchy, chopped pumpkin seeds. With their pale pink appearance, made purely from natural ingredients, Dr. Karg's Red Quinoa Thins add colour to every plate. In addition, the sprinkling of red, puffed quinoa conjures up a special snacking experience.
The new Dr. Karg's Thins enrich every snack shelf and live the motto ‘Let's make the world a snackier place!’ just perfectly. Sold in a 170g bag, the Thins are perfect to store at home for this extra portion of crunchy taste and valuable fibres on your plate.
The new Thins were also extremely well received in external market research (German market). Over 90 % of those surveyed were impressed by the crispiness and size of the Thins.[1] Available from July 2025 on.
[1] Source: Concept Test Dr. Karg, m-s Teststudios, Germany, 11/24, n=200
To the press compartment of Dr. Klaus Karg GmbH & Co. KG
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