David's passion evolves around doing well by doing good. For the planet, for the animals, for innovation.Hi passion directs his focus on generating business opportunities whilst reducing human destruction of our planet, starting with the highest impact opportunity - our food system. We live in a time of historic opportunity to remove animals from food production thus reducing CO2 emissions, water and land use as well as enabling a kinder world. His company, Peace of Meat, is a B2B supplier of tasty cultured fat, produced directly from animal cells without harming the animal or the environment. Animal fat is the missing ingredient for plant based meats which is responsible for the meatiness (taste & texture) of an alternative meat product that carnivores are craving for.