After many years in the publishing and agency sector with a focus on (nutritional) ecology and education as well as with the second leg in software development, Erich Margrander entered into a cooperation with the organic trade fair in 1994 and launched the bioPress trade magazine. He saw the market ripe for an organic trade magazine. With the new medium, the market for organic should be mirrored and organic awareness should be pushed towards the mainstream.
The publisher achieved its first important marketing success with the slogan 'Lust for enjoyment and organic - the better taste'. The erroneously so-called waiver organic fraction changed in a few years into an awareness of natural enjoyment. The keyword search organic in the burgeoning internet age at the turn of the millennium yielded three hits: Biofach trade fair, bioPress magazine and biotechnology. It turned out that organic could win the race in the kitchen. Biotechnology as an umbrella term for genetic engineering fell behind. Today the internet has over three million hits for organic food.
Today the publisher is no longer alone in disseminating the definition of organic and the advantages for retailers as well. Saving the soil as well as protecting the climate, preserving plants and animals without agrochemicals as a healthy nutritional basis and social balance in fair trade are established characteristics today with which merchants generate added value and create customer loyalty.