José Amado-Blanco is the co-founder and Chief Innovation Officer at yamo. Founded in 2016, yamo has been able to raise a Series A in venture capital and has been taking over the fresh baby food market in Europe. Big baby food players such as Hipp have tried to stop the mission by suing the young startup in front of european courts, but this has not stopped yamo to continue innovating in product and services.
José Amado-Blanco has a Master of science in Food Science and therefore is the driver of the innovation and product development of yamo. In his talks he focuses mostly on what mindset it takes to actually create visionary products, how to do that rapidly and how to take on products of bigger competitors.