Philip von Have has been an entrepreneur since the age of 21. Two self-founded software companies at a young age were followed by building a coffee startup. In 2019, Have recognized the growth opportunities in the vegan food space and founded Blue Farm. After some product experimentation, they launched Blue Farm Oat Base, the first do-it-yourself oat drink, in January 2021. Within a few months, the customer base has grown to over 20,000 end customers.