Alternative meat proteins

The future of protein consumption is likely to be flexitarian, with one in four consumers globally identifying as "meat reducers" or "flexitarians," and one in five consumers avoiding meat altogether (Innova Trends Survey 2024). Reflecting this shift, a wide range of alternative proteins is gaining traction. While plant-based proteins experienced growth (+5%, 2020–2024), cultured and microbial-based proteins are showing even higher growth (+15%, 2020–2024).

Meat substitutes and ready meals & side dishes are the top categories for F&B launches with a cultured and microbial based protein: