Personalized nutrition

Consumers are increasingly prioritizing high-quality ingredients, driving demand for “ingredient stars” — key components known for their exceptional health benefits or superior sourcing. This shift has fueled the rise of private label brands, as consumers focus on transparency, health, and quality. With a growing interest in personalized nutrition, people are seeking products tailored to their unique needs and life stages. Additionally, the demand for functional foods and beverages, fortified with nutrients or supplements for specific health goals such as weight management, is expanding as brands innovate to meet diverse wellness needs.

According to the 2025 Innova Trends Survey, more than one in three respondents report that they manage their targeted nutrition intake through nutrient-fortified foods, followed by regular food and beverages, and supplements. For example, weight management-focused foods, beverages, and supplements have seen significant growth, with a global compound annual growth rate (CAGR) of 8% from 2022 to 2024. The United States leads in this trend, followed by India and the United Kingdom, with Germany showing the highest growth among the top countries.

The table below showcases the top category for new F&B launches tracked with a weight management claim.