Sustainable Products

As climate change awareness grows, consumers are increasingly considering the environmental impact of their food, not just its nutritional value. This shift is driving demand for sustainably sourced products, prompting brands to explore alternatives to climate-vulnerable ingredients like chocolate, coffee, and orange juice. Many are investing in research to develop crops resilient to changing weather patterns.

Innovations in alternative ingredients like honey, oil, rice, and algae are also emerging, offering similar nutritional benefits with a lower environmental impact. Today, sustainability is a key factor in purchasing decisions, from fruits and vegetables to meat and packaging, as eco-conscious consumers seek out more sustainable options. As highlighted by the 2025 Innova Trends Survey, half of global consumers (1 in 2) say they would stop or reduce their consumption of a food or beverage product if they knew it was unsustainable.

Consumers from different generations prioritize sustainability based on their unique perspectives. When examining how much consumers are willing to pay for sustainable brands and products across age groups, Millennials show the highest concern, with 57% willing to pay more, followed by Gen Z at 50%, Gen X at 46%, and Boomers at 42%.