Convenience & Snacking
Convenience Food and Snacking
Convenience food and snacks - an important food trend to which manufacturers should adapt accordingly. Despite consumers being under a greater time-crunch than ever before, the desire for convenience is paradoxically turning their attention away from ready meals. Instead, snacking is on the rise, with the ready meal industry grappling to win consumers back. Tactics such as tapping into the clean label trend are proving effective, as well as tempting consumers with increasingly international flavors. Ideas for increasing sales include:
- Clean-label positioning
- Varied, international flavors
- Sustainable packaging solutions
- Target group oriented portion sizes
Leverage and boost food trends
For most consumers, snacking is a part of daily life and always has been. What is changing, however, is the way people think about snacking and what is considered a snack. Snacking will continue to rise throughout 2020 as consumers seek increasing levels of convenience. This will maintain the pressure on the ready meal sector to keep up. According to Innova Market Insights, the snacks category has witnessed an average annual growth of +12% over the past five years in terms of launch activity, growing twice as fast as the ready-meals category (+5%) (CAGR, Global, 2015-2019).
Convenience and Snacking
Market categories as a percentage (%) of overall F&B launches tracked with a convenience* positioning.