Rising demands for convenience foods that meet halal standards are emerging in African and North American markets, according to figures from Innova Market Insights. Previously, these demands were mostly driven by the Middle Eastern Market. Globally, Halal food launches witnessed a +14.1% average annual growth (CAGR, July 2017 - June 2022). In July 2021 - June 2022, 58.1% of halal food launches were reported in Asia, where the largest share of the world’s Muslim population lives.
The table below shows the top market categories as a percentage (%) of overall F&B launches tracked with a “Halal” claim: