Food Trends

Food culture is changing: flexible working models and technological innovations are changing the way we eat. Read more in our article.

Alternative proteins, including plant-based proteins, insect protein, algae protein, mushroom-based proteins, rennet-derived meat (cell culture meat), as well as other innovative options, are expanding across the market, offering consumers novel ways to achieve their protein goals.

Every year, Innova Market Insights presents the top food trends for the coming 12 months. Read our article to learn which trends will dominate the food and beverage industry in 2024.

Embracing sustainable alternatives, alternative seafood companies are revolutionizing the market with innovative sources like pea protein, insects, and jellyfish, to save the oceans and meet the needs of flexitarian consumers.

Restaurants around the world are expanding their menus with exciting plant-based offerings, often created in collaboration with plant-based brands. Katleen Haefele, Head of Food Services & Events, explains in an interview how restaurant owners benefit from the demand for "plant-based".

Get useful insights on how to introduce plant-based options. And learn how you can replace animal ingredients with plant-based alternatives.

Flexitarianism has been on the rise for some time. Consumers identifying as such significantly outnumber vegetarians in every major market except India, with vegans making up a much lower percentage everywhere. Globally, about a quarter of Innova survey respondents describe themselves as flexitarians, representing a substantial market for hybrid foods.

Convenience has always been a key driver of frozen foods. But with more than 95 percent of products launched in this category since 2018 carrying a convenience claim, on its own it is not enough to make a new offering stand out. Trends identified by Innova show that people still want the time-saving ease that makes the freezer aisle so popular, but with added benefits that tap into consumer creativity, the need for nutrients and a desire for indulgence.