Anuga Drinks

The trade fair Anuga drinks under the umbrella of Anuga offers in addition to innovative trend drinks also a unique business platform for trade, non-domestic market and the beverage industry.

From sustainable to functional beverages with health advantages – there is quite a lot to discover at this trade fair. Here you can establish valuable contacts and acquire insights into current consumption trends and technological innovations. Whether with limited editions or alcohol-free alternatives – Anuga Drinks is the central meeting point for all those who want to be successful in the rapidly transforming beverage industry.

The market for soft drinks and sport drinks has experienced a significant increase In the last three years. According to the Anuga Knowledge Partner Innova Market Insights, launches of new products worldwide registered an average annual growth rate (CAGR) of +22% in the period from 2021 to 2023. Traditionally, the ingestion of liquids is associated with energy, but a new trend increasingly suggests the connection between hydration and skin health. This trend has achieved a noteworthy CAGR of +109% in the same period, which underlines the increasing interest of consumers in multi-functional beverages that promote both well-being and beauty.

- Functional advantages and health consciousness: beverages with functional advantages like vitamins and minerals are showing strong growth. Beverages rich in vitamins and minerals are increasing annually by +10% (CAGR 2021-2023), while beverages enriched with fibre demonstrate an impressive annual growth rate of +18%. This demonstrates the trend toward health-conscious consumption.

- Limited offers and cooperation: limited editions and cooperation projects in the beverage industry are on the upturn, with an annual growth rate of +17% in the last five years. Especially ice teas have increased in popularity in this category with an average annual growth rate of +44%, because they create excitement and a feeling of urgency in consumers.

- Away from alcohol consumption: a significant share of consumers is reducing or avoiding alcohol to improve its health. 37% of consumers follow this trend, causing the market for beverages with low or no alcohol to grow considerably. Flavoured mixtures and alcohol-free cocktails have grown by +26% (CAGR 2019-2023) in the last five years, which reflects the interest in healthier alternatives to traditional alcoholic beverages.

*Source: Anuga knowledge partner, Innova Market Insights